FUTURE FESTIVAL 2024
Visual identity / Collaterals design / Merchandise / Social Media
Visual identity / Collaterals design / Merchandise / Social Media
FUTFEST (Future Festival) is a youth football festival hosted at Jakarta International Stadium’s training field, bringing together 8- and 10-year-olds from schools and academies across Indonesia. It’s more than a tournament, it’s a celebration of grassroots football, designed to give young players and parents to play, learn, and grow in a well-organized environment.
Built on the idea that the more kids play, the better they get, FUTFEST creates a pressure-free environment where everyone wins. The goal is to nurture their passion, give young players more time on the field, and strengthen their love for the beautiful game.
In collaboration with The Tacticlub and Halfspace, we crafted a playful identity that taps into the energy of young players. Scribbled shapes, vibrant colors, and dynamic gestures pull from the expressive nature of kids at play, capturing the joy that fuels the festival.
ART DIRECTOR Reyhan Salsabil
GRAPHIC DESIGNER Wisnu Adhi & Devira
BRAND STRATEGIST Riyandi Angki & Adipurno Putranto
EVENT LEAD Anky Rakhmanysah
PHOTOGRAPHER Adhitya Gumilang
GRAPHIC DESIGNER Wisnu Adhi & Devira
BRAND STRATEGIST Riyandi Angki & Adipurno Putranto
EVENT LEAD Anky Rakhmanysah
PHOTOGRAPHER Adhitya Gumilang
