Kajawan Drinks
visual Identity / Packaging / Illustration
visual Identity / Packaging / Illustration
Kajawan is a local soda brand inspired by a cherished family recipe. The founders have taken their grandfather’s classic thirst quencher and added a modern twist for today’s generation.
The brand is deeply personal, reflecting the founders' adventurous spirit and vision. It captures a blend of tradition and youthful energy, positioning Kajawan as more than just a drink — it’s a companion for experience seekers.
The brand is deeply personal, reflecting the founders' adventurous spirit and vision. It captures a blend of tradition and youthful energy, positioning Kajawan as more than just a drink — it’s a companion for experience seekers.
The visual identity draws inspiration from Indonesia’s soda culture, channeling the refreshing essence of Ranukumbolo, a lakeside retreat for mountaineers. The design reflects this essence, with the Javanese eagle symbolizing adventure and the natural beauty that surrounds it. The goal is to create a design that feels familiar yet bold, ready to accompany every journey.
Inspired by Ranukumbolo’s magical views, it adapts the lake’s serene charm as a visual metaphor for refreshment.
The Javanese eagle, a symbol of freedom and exploration, reinforces Kajawan’s bold spirit
The Javanese eagle, a symbol of freedom and exploration, reinforces Kajawan’s bold spirit
PROJECT UNDER Projek AGNI
ART DIRECTOR Kresna Dwitomo
GRAPHIC DESIGNER Reyhan Salsabil, Wisnu Adhi
BRAND STRATEGIST Hafid Royan
ART DIRECTOR Kresna Dwitomo
GRAPHIC DESIGNER Reyhan Salsabil, Wisnu Adhi
BRAND STRATEGIST Hafid Royan
