Kajawan Drinks
visual Identity / Packaging / Illustration
visual Identity / Packaging / Illustration
Kajawan is a local soda brand inspired by a cherished family recipe. The founders have taken their grandfather’s classic thirst quencher and added a modern twist for today’s generation.
The brand is deeply personal, reflecting the founders' adventurous spirit and vision. It captures a blend of tradition and youthful energy, positioning Kajawan as more than just a drink — it’s a companion for experience seekers.
The brand is deeply personal, reflecting the founders' adventurous spirit and vision. It captures a blend of tradition and youthful energy, positioning Kajawan as more than just a drink — it’s a companion for experience seekers.
The visual identity draws inspiration from Indonesia’s soda culture, channeling the refreshing essence of Ranukumbolo, a lakeside retreat for mountaineers. The design reflects this essence, with the Javanese eagle symbolizing adventure and the natural beauty that surrounds it. The goal is to create a design that feels familiar yet bold, ready to accompany every journey.
Inspired by Ranukumbolo’s magical views, it adapts the lake’s serene charm as a visual metaphor for refreshment.
The Javanese eagle, a symbol of freedom and exploration, reinforces Kajawan’s bold spirit
The Javanese eagle, a symbol of freedom and exploration, reinforces Kajawan’s bold spirit
Project Under: Projek AGNI
Art Director: Kresna Dwitomo
Graphic Designer: Reyhan Salsabil, Wisnu Adhi
Brand Strategist: Hafid Royan
Art Director: Kresna Dwitomo
Graphic Designer: Reyhan Salsabil, Wisnu Adhi
Brand Strategist: Hafid Royan
