PESAN KATERING
Visual Identity / Social Media Design
Visual Identity / Social Media Design
Pesan Katering is a platform for food and drink provision for any special occasion. Unlike traditional catering services, it extends its offerings beyond large-scale events to meet personal needs, such as lunch boxes or breakfast menus. Targeted at busy urban dwellers, Pesan Katering is positioned as a simple yet efficient food partner for any requirement.
Beyond showcasing its services, Pesan Katering uses social media as a platform to educate people about food. The brand identity features a playful and polished visual approach, incorporating vibrant colors, a dynamic design system, and rounded typography to emphasize its friendly and approachable nature. Designed to resonate with a younger market, the brand steers away from the luxurious aesthetics of competitors to establish a distinctive and relatable presence.
